Businesses are increasingly moving operations online these days. If you have a company, you can use web-based projects for everything from promotion to sales. You want to be especially attentive when it comes to your website. Canadian researchers have found that consumers judge websites in the blink of an eye, literally. You don’t want to risk scaring people away from your website before they’ve even taken a look at your products or services.
Read on for some tips on how to take your web-based projects to the next level.
Give Your Website a UX Makeover
If you already have a website, see if you can revamp it. You might want to add a digital storefront, for example, or add a new component, like a blog. You also want to make sure your website is as user-friendly as possible. Tech Entice offers pointers for making your website user-friendly, such as including easy navigation, choosing a good web host, and making it mobile-friendly. You also want to make sure the website is technically sound, for example, by fixing broken links and ensuring fast loading.
If you’re ready for a website re-design, NavaWeb has your back! Get in touch to see what’s possible!
Ramp Up Your Search Engine Optimization
Good SEO is another asset for your website. You can improve your SEO with steps like including keywords and meta descriptions. If you’re new to SEO, consider hiring a Vancouver local SEO agency like NavaWeb Design to help. This Vancouver-based web design and digital marketing agency offers comprehensive services, from web design to web hosting, logo design, digital marketing, copywriting, SEO, and more.
Upgrade Your Online Security
Online security is a major issue these days, with cybercrime increasing in Canada and around the world. Whatever web-based projects you’re working on, make sure to maximize security measures. For example, if you have a website that takes people’s payment information, ensure sensitive details are appropriately encrypted. When it comes to your online accounts, safeguard them using strong passwords.
Create a User-Friendly Digital Storefront
If you sell products or services online, you want to create a compelling digital storefront that’s also easy to use. Vizury has tips for creating attractive digital storefronts. It all starts with good-quality photos and videos. It’s also wise to incorporate customer reviews into your site and to include clear call-to-action buttons. Additionally, offer a variety of payment gateway options. Finally, if you’re selling products that are shipped to people, ensure that there’s a clear shipping and returns policy available.
NavaWeb offers e-commerce solutions for small business, so if you’re looking for help, reach out!
Look Into Online Storage Solutions
Digital storage is a great alternative to paper storage. For one thing, it saves space. You can keep all your documents digitized instead of having boxes of papers sitting around. Additionally, digital documents are easier to share. For example, cloud storage solutions let you keep your paperwork secure while still making it easy to send to other people. PC Mag offers a roundup of some of the best cloud storage and file-sharing technologies. When shopping around, compare details like data storage capacity, user numbers, and price.
Know When to Hire Help
A web-based project can be daunting if you don’t have the expertise to do it yourself. Tasks like web design and search engine optimization are tricky if you don’t have a background in these areas. If you’re feeling overwhelmed, don’t hesitate to hire a freelancer to help. Just make sure to institute strong contracts to govern the freelancer relationship. A comprehensive project should include points like payment terms, deliverables and due dates, and the scope of the project.
Web-based projects can enhance your business in many ways. Whether it’s about improving your website or learning new business skills online, the internet offers plenty of opportunities. Trust the tips and tools above to help you with your next web-based project!
Learn more about creating awesome websites from the blog.
Ready to take your business to the next level? NavaWeb offers web design, branding, SEO, and digital marketing services to help grow your business. Book a free discovery call today so we can discuss your business!
